WhatIf empowers overthinkers to break free from anxiety loops by providing a private, on-device AI companion that visualizes "what-if" paths and guides them to clarity and confidence—anytime, anywhere.
Traditional therapy is often expensive and inaccessible, with sessions costing $50-400. 37%+ of US adults live in areas with therapist shortages, creating a massive access gap.
People increasingly use AI chatbots for anxiety management, but these solutions lack medical validation. Data handling and personalized guidance accuracy remain uncertain.
Current mindfulness apps provide temporary relief but fail to address deep thought patterns. They offer short-term "feeling better" rather than lasting behavioral change.
24/7 AI companion that understands and validates emotions, providing structured guidance whenever needed.
Transform racing thoughts into interactive decision trees, helping users explore alternative paths and gain clarity.
On-device processing ensures your data never leaves your phone. Complete privacy and security guaranteed.
Regular summaries, weekly insights, and progress reports show tangible development and growth.
37%+ of US adults live in areas with therapist shortages. Demand far exceeds supply, creating a massive underserved market.
2% of TikTok content in one month was about using ChatGPT as a therapist, showing massive demand for AI mental health support.
LLM inference costs dropped 70-80% in two years. 230M+ AI-capable smartphones enable on-device processing for privacy-first experiences.
Global traditional therapy and treatment market
Digital health and wellness applications
Text-based daily logging with limited reflection capabilities
CBT-based dialogues with limited personalization, cloud-based models
Daily emotion logging and self-reported data
Guided meditation and mindfulness exercises
Multi-therapy approach with on-device AI, visual decision trees, and complete privacy
Figma prototypes for core flows (chat, What-If, journaling, summaries) with initial user feedback
~200 testers for chat and Shadow Work modules, retention data and subscription model development
1,000+ users testing What-If trees and emotion tagging, Minimum Marketable Product finalization
iOS early release with on-device AI focus, acquisition/engagement measurement, analytics and community partnerships
Android addition, Shadow Work features, 10K downloads, 1K active users, acquisition cost and revenue optimization
Subscription optimization, complete on-device AI infrastructure, HIPAA/GDPR compliance preparation
Co-Founder
Co-Founder
Co-Founder
Current profitable venture: $300K revenue target this year
Academic and in-house research-based psychology practices transformed into daily tools
All mental health tools with on-device data processing, GDPR/HIPAA compliant local models
Clinical protocol-compliant, end-to-end on-device AI therapist infrastructure ready for regulatory approval
Join us in making science-backed psychological support universally accessible and deeply personal.